US university courses tap thirst for knowledge about craft beer | Life and style | The Guardian

US university courses tap thirst for knowledge about craft beer | Life and style | The Guardian: "With an explosion in growth in the craft beer industry over the last decade, some American universities are offering programs on the business of craft beer.

In the last decade, the number of craft breweries has grown to more than 4,000 in the US today, from more than 1,400 in 2005, according to the Brewers Association.

A lot of breweries started out five or 10 years ago with a focus on beer, said Gregory Dunkling, director of the University of Vermont’s new online business of craft beer certificate program, which starts in February. Back then, a home brewer may have been able to create some great recipes but lacked the business acumen so along the way hired staff to cover marketing, sales, the business operation, he said. It was now harder to pull that off."



'via Blog this'