Jennifer O’Connell: Men, our Lycra leggings are none of your damn business

Jennifer O’Connell: Men, our Lycra leggings are none of your damn business: "It’s no wonder the Lycra march seems to be unstoppable: in the US, sales of yoga leggings, vests and sports bras totalled $15.1 billion (€14.07 billion) in the 12 months to August 2011, according to the research group NPD. That’s 10 per cent up on the previous year. Last October, Nike revealed that sales of female sportswear are outpacing those of male gear.
But the brand really spearheading this spandex creep across society is Lululemon, the Canadian manufacturer of, according to its website, “technical athletic” clothing, which has become – in certain circles – more sought-after than Chanel. Lululemon opened its first European shop in London in 2014 and is currently only available through online outlets in Ireland. The website Racked.com recently reported that canny individuals have built a career buying and reselling popular items on eBay and Facebook, some with a mark-up of more than 1,000 per cent. Lululemon recently launched a shop especially for children, which sells Lycra leggings at €63 a pop, leading the Washington Post to declare that we have reached “peak yoga pants”."



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