Inside Frito-Lay growth engine | Baking Business | Baking Industry News and Opinions

Inside Frito-Lay growth engine | Baking Business | Baking Industry News and Opinions: "AUSTIN, TEXAS — Tom Greco, chief executive officer of PepsiCo’s Frito-Lay North America business unit, has three pieces of advice for anyone wanting to succeed in consumer packaged goods:

• Think bold, push boundaries, take risks and learn;

• Collaborate with partners. “You will not be able to do it yourself,” he said; and

• Move fast. Done is better than perfect. Speed is a weapon.

Mr. Greco spoke April 21 at the IRI Summit taking place this week in Austin, and the backdrop for his advice is what he called the “consumer revolution” that is taking place. He described sweeping societal changes, most notably the growth of smaller, more diverse households.

“If you look back to the ‘70s, 40% of the population was married with children,” Mr. Greco said. “Now it is less than half that. We are seeing much more diversity. There are more single moms, and immigration is changing the ethnicity landscape in the country.”"



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