California streaming: an inside look at the Netflix 'war room' | Media | The Guardian

California streaming: an inside look at the Netflix 'war room' | Media | The Guardian: "A dozen product engineers, computer scientists, and localization specialists hover over their MacBook Pros in the King Kong conference room at Netflix headquarters in Los Gatos, California. There are two replicas of the Empire State building in the middle of the table (in keeping with the theme) and a large screen at the end of the table featuring several different charts, a TweetDeck tracking the mentions of #Netflix on Twitter, and a clock that is counting down toward midnight. It seems like the command center at MI6: when the clock strikes zero, the world will explode if James Bond and these nimble people at their screens don’t stop it.

This is a “war room” that has been set up for the night, and the zero for the countdown clock is when the streaming service will launch their latest original program, Marvel’s Daredevil. While Netflix is getting closer to its goal of having an original show premiere every other week, Daredevil was the first of its properties to be released simultaneously to all of its 57 million members, at 12.01am PST on 10 April. That includes all 50 countries that offer the service, including newer markets such as France, Australia, New Zealand, Brazil and Chile.


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There is a ring of television monitors circling the giant conference table, each hooked up to a different device that can deliver Netflix and each tuned to a different market. At the stroke of 12, a ceremonial switch is flipped and quality assurance is checked in each market and on each device. It is official: Daredevil is live. The mentions of Daredevil and Netflix start humming by on TweetDeck, coming so furiously it is impossible to read them. Many of them are from rabid fans of the comic book just typing, “Daredevil!!!!!” It’s the social media equivalent of the screech that greets One Direction whenever they step out of a hotel lobby."



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