Keeping arts in the black can be a risky business - Editorial | The Irish Times - Mon, Sep 09, 2013: "The real cause of Irish drunkenness isn’t nice stout, it’s a much deeper irresponsibility. But when alcohol brands go all Mrs Doyle on the public, winking “go on, go on, go on” through sports advertising and the branding of music festivals, comedy festivals, film festivals and everything else they can get their hands on, then they have to take a certain amount of responsibility for customers getting wasted.
But there is a bigger issue here. And that’s who funds the arts, now, and in the future. There is a trend in marketing to create touchy-feely “authentic experiences” that “bring people together” or “foster creativity”. I long for the days when mobile phone networks just wanted me to switch and not set up a DIY cinema in my back garden for the benefit of my community. I yearn for a time when beer brands just wanted me to drink their products and not find me my dream job. I wish upon a star that soft-drink companies depended on me being thirsty, not on guilting me into flying friends home from the lands to which they have emigrated."
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But there is a bigger issue here. And that’s who funds the arts, now, and in the future. There is a trend in marketing to create touchy-feely “authentic experiences” that “bring people together” or “foster creativity”. I long for the days when mobile phone networks just wanted me to switch and not set up a DIY cinema in my back garden for the benefit of my community. I yearn for a time when beer brands just wanted me to drink their products and not find me my dream job. I wish upon a star that soft-drink companies depended on me being thirsty, not on guilting me into flying friends home from the lands to which they have emigrated."
'via Blog this'
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