As one who got his degrees in engineering and teaches operations and marketing in a business school I am highly amused by the desperate attempts of academicians and practitioners in business to appear "scientific." This is especially evident in the use/abuse of terms and concepts validated in the physical and natural sciences. Back in the nineties there were a plethora of telecommunication companies with names of bushes and trees like Juniper. Then came Cisco and the term eco-system became very popular. Of course, terms like viral networks, entropy, gravity and many others are the mainstays of marketers these days.
Thursday, April 16, 2009
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