How Amazon Fresh Works (AMZN)

How Amazon Fresh Works (AMZN): "Using Amazon Fresh is simple: Customers use the Amazon Fresh app or head over to fresh.amazon.com, log-in, and start shopping. Consumers can choose an “Attended Delivery,” where groceries are delivered in plastic bags and must be received by the consumer, or an “Unattended Delivery,” where the food is delivered to a consumer’s doorstep in temperature-controlled tote bags.

Same day and next morning delivery is available and, for consumers who spend more than $50, delivery is free. Along with groceries, Amazon Fresh delivers toiletries and prepared meals.

HISTORY AND COMPETITION
It may be surprising, but Amazon is not the first company to dream up a fast grocery delivery service. Since the mid-1990s, companies like Webvan and HomeGrocer have been shipping food to hungry customers. Today, most brick-and-mortar grocery stores will offer delivery service (provided you do the actual in-store shopping) and, in New York City alone, there are three major competitors to Amazon Fresh: Fresh Direct, Peapod, and Instacart."



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