Coke bottles with first names return

Coke bottles with first names return: "Despite the steep price-tag, Coca-Cola's goal is less about profiting from the venture and more about coaxing younger consumers to snap photos of themselves with their personalized bottles — then passing the images along via social media outlets like Facebook, Twitter, Instagram and Snapchat.

"Teens love to be famous," says Jennifer Healan, group director of integrated marketing content at Coca-Cola. "To teens, it's all about me, me, me. Think of all the selfies. Now, you can take a selfie with your name on a Coke bottle."

Last year's best-selling Coca-Cola bottle name: Chris.

The names that — based on third-party research — Coca-Cola expects to be 2015's best-sellers: Michael and Jessica."



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