Starbucks Sales Lag Behind Estimates on U.S. Breakfast Battle - Bloomberg

Starbucks Sales Lag Behind Estimates on U.S. Breakfast Battle - Bloomberg: "Starbucks has been introducing new food and drinks to draw diners later in the day while competitors are pushing more breakfast fare. McDonald’s Corp. (MCD) is advertising white-chocolate lattes and has been giving away free coffees, while Dunkin’ Donuts recently brought back its spicy smoked-sausage sandwich. Starbucks, which also has been strengthening its mobile application, yesterday said it would add delivery in “select markets” in the second half of 2015.

“The environment is getting competitive,” said Asit Sharma, a Raleigh, North Carolina-based analyst at the Motley Fool, who recommends buying the shares. Still, “they’ve got a long lead in mobile -- any of their competitors now to catch up is going to require a lot of capital investments.”

Same-store sales in Starbucks’ Americas region gained 5 percent in the quarter, trailing the average estimate for a 6.2 percent increase, according to Consensus Metrix."



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