Starbucks Stars as Korea’s Women Battle Demographic Drag - Bloomberg

Starbucks Stars as Korea’s Women Battle Demographic Drag - Bloomberg: "When former kindergarten teacher Kim Sun Sung tried to re-join South Korea’s workforce after five years raising her children, she found it tough. Then 41, Kim was either told she was too old or had been out of work too long.

“It wasn’t easy to find a decent job,” said Kim, now 48 and working as a consultant at a Seoul private-study school. “I didn’t want to end my life like that, with my expertise being wasted.”

Park Geun Hye, the nation’s first female president, is listening. Her administration has named and shamed companies including Hyundai Motor Co. for not having enough part-time jobs for women, while praising Starbucks Corp. (SBUX), Samsung Electronics Co. and Lotte Group. She’s pledged to boost the participation rate of women in the workforce to 61.9 percent by 2017 from 53.5 percent in 2012, warning of a “long tunnel” of depression unless every economic lever is mobilized."



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