The next star of Irish tourism marketing is the landscape - Marketing News | Daily Media Trends & More | The Irish Times - Thu, Dec 05, 2013

The next star of Irish tourism marketing is the landscape - Marketing News | Daily Media Trends & More | The Irish Times - Thu, Dec 05, 2013: "Tourism Ireland will feel like pouring relief-champagne after visitor numbers rose 7 per cent this year and revenue climbed 6 per cent. But resources are tight, the agency says, meaning it must concentrate its investment on the markets that deliver the best return (North America and mainland Europe) and target the consumers that represent the industry’s “best prospects”. In glorious marketing-speak, it has segmented these into “Social Energisers”, the “Culturally Curious” and “Great Escapers”."

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