ChocOChips: Salt, Sugar and Starch

Lay's Wavy Potato Chips Dipped in Milk Chocolate only at Target - UPI.com: "DALLAS, Oct. 31 (UPI) -- In a limited time offering, Lay's, the U.S. snack maker, is expected to offer Lay's Wavy Potato Chips Dipped in Milk Chocolate.
Lay's, the nation's largest salty snack maker, is expected to announce on Friday its plans to roll its chocolate covered potato chip that is scheduled to last from post Halloween to New Year's only at Target stores, USA Today reported.

However, Ram Krishnan, vice president of marketing at Frito-Lay, the parent company of Lay's, said if the chocolate potato chip is a major hit, it could become permanent.

"When you try something drastically different, you have to walk before you can run," Krishnan told USA Today. "We wanted to test our way through this before we go big.""

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