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Saturday, October 26, 2013

Starbucks- can't buck the Chinese press

Starbucks Is Expensive in China. Who Cares? - Bloomberg: "What did Starbucks Corp. ever do to the Chinese Communist Party?

That’s the question China’s latte-sipping set is asking in the wake of a now-notorious investigation, first aired on national television Sunday, that revealed -- among other examples of allegedly shameless profiteering -- that a tall latte costs about 45 cents more at a Starbucks in Beijing than it does at one in London, and that Starbucks’s profit margins in the Asia-Pacific region exceed those of any other in which the company operates.

The story has dominated China, with major international news media outlets subsequently picking up on it. The global interest is understandable: Starbucks claims to have more than 1,000 stores in China, and the company’s chief executive officer expects China to one day be Starbucks’s second-largest market."

'via Blog this'

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