Lauren Laverne on fashion: shopping with a conscience | Fashion | The Observer

Lauren Laverne on fashion: shopping with a conscience | Fashion | The Observer: "This week's column, therefore, is a plea to fashion producers for traceability of their supply chain, and a mention for brands and services which supply those things to consumers. Frustratingly, at the top end of the market that kind of accountability is easier to come by, but there's no reason the high street should be exempt from offering similar guarantees. As Lucy Siegle noted in this newspaper, big brands distancing themselves from the factories in which their goods are produced is part of their business model. It helps safeguard their profit margin. If consumers demand they become accountable in great enough numbers, they will.

The other half of the Wildean price-value aphorism is less frequently quoted, but worth bearing in mind: "and a sentimentalist… is a man who sees an absurd value in everything, and doesn't know the market price of any single thing"."

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