Domino's Wedding, Haagen Daz'ian Style

MNC food giants like Domino's, Costa Coffee, Haagen-Dazs eye a fast buck at Indian weddings - The Economic Times: "NEW DELHI: The big fat Indian wedding is getting bigger, fatter and now branded, with multinational fast-food chains such as Domino's, Costa Coffee, Haagen-Dazs and Baskin Robbins adorning several marriage parties across big cities.

After introducing limousines and even helicopters to ferry the bride and groom, exotic theme-based decorations, and expensive gifts for guests, branded food and beverage stalls have become a new fad among marriage hosts.

Davindra Kapoor, a Delhi-based caterer, says 15-20% of weddings these days demand branded stalls along with traditional snacks and cuisines. Kapoor's SK Caterers counts Honda, Aditya Birla Group and Escorts Group among its corporate clients.

Fast-food majors see this trend not only as a new business channel, but also as a big fat opportunity to promote their brands.

"A lot of people at weddings are our target customers where they get a chance to sample our pizza," Harneet Singh Rajpal, vice-president of marketing at Domino's, says. "It gives us visibility... and is a fantastic consumer connect," he says."

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