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Tuesday, November 27, 2012

Dunkin' Donuts coffee claim, 'best in America,' denied - chicagotribune.com

Dunkin' Donuts coffee claim, 'best in America,' denied - chicagotribune.com: "Dunkin' Donuts claims to have the "best coffee in America," but the U.S. Patent and Trademark Office disagrees.

Dunkin' Donuts' petition to trademark the phrase "best coffee in America" has been rejected by the agency.

The Massachusetts-based coffee chain's slogan was not "distinctive enough to qualify for protection" and is "merely laudatory and descriptive," the agency ruled recently, according to the Boston Globe."

'via Blog this'

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