Walmart's India push

Walmart to source locally in India to keep front-end retail prices low by 10%-15% - The Economic Times: "GURGAON: US retail giant Walmart is planning a series of partnerships with small and mid-level suppliers in India across product categories to create a big list of private label brands that will be priced substantially lower - as much as 10-15% - than established products and brands.

The move is part of the company's strategy to go deeper into the Indian market and create cost-effective and efficient models of local procurement to keep front-end retail prices low, Raj Jain, MD & CEO of Bharti Walmart, has said.

"We will find suppliers, and make it together. There are so many categories where brands are not important, but functionality is," Jain told TOI, while speaking about the front-end retail strategy of the company, days after the government's nod to allow foreign retailers in multi-brand retail.
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