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Wednesday, October 31, 2012

The Power of I, as in IKEA

BBC News - Ikea at 25: How has flatpack giant changed the UK?: "It can be disconcerting to walk into a friend's house and be given a glass of water in the same style of tumbler as you've got at home.


Then you sit on the same sofa and put the glass on the same coffee table.

You glance up at the same poster of a meadow and take a book from the same Billy bookcase - probably if this analogy is to be kept alive - one of Stieg Larsson's Millennium trilogy.

Many homes, while well put together, are instantly recognisable from the Ikea catalogue.

Around the world, a Billy bookcase is sold every 10 seconds. The designer Wayne Hemingway is a fan. All the storage units are from Ikea in his house, as is the kitchen.

But Kirstie Allsopp, property consultant and TV presenter, abhors the uniformity. "I find that idea of everyone having the same stuff really scary. We aren't all the same.""

'via Blog this'

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