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Saturday, October 13, 2012

'OctoNovemCember'?

'OctoNovemCember'? Retailers speed holiday calendar - Money - TODAY.com: "The group has even gone so far as to trademark a term for the phenomenon, “OctoNovemCember,” and it plans to center a new marketing campaign — complete with a mascot, the Pumpkin-Headed Turkey Claus — around the idea.
RetailMeNot’s research shows that only 15 percent of consumers wait until after Cyber Monday — the Monday after Thanksgiving, which now marks the end of the Thanksgiving weekend shopping frenzy — to begin their shopping. Far more, some 32 percent, said they are done with their holiday shopping by the end of Cyber Monday."

'via Blog this'

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