Localization

Kellogg India to take a second shot at localising its India portfolio - The Economic Times: "The Indian arm of the $13-billion world's biggest cereal maker joins the growing number of multinationals being forced to localise and adapt to local tastes. India is the only country where Yum Restaurants' owned KFC and Pizza Hut sell a 'thali' concept; McDonald's aloo tikki burger remains the burger-and-fries chain's largest selling product in India; and US sandwich chain Subway India sells hot subs -- in almost all other markets it sells its trademark product cold.

But not all localised products work. McDonald's steamed veggie muffins, for instance, didn't. And PepsiCo's totally localised innovation - non-aerated nimbu pani Nimbooz - is not too visible on shop shelves, at least in the non-summer months."

'via Blog this'