Localization, the Global Way

Retailers put Irish goods centre stage - The Irish Times - Tue, Aug 28, 2012: "LIDL, THE German discounter, and Tesco, the third largest retailer chain in the world, have been wrapping themselves in the tricolour in recent weeks and urging consumers to keep the local economy going by going through their doors.

Throughout August, many members of Tesco’s Clubcard scheme have been getting an interesting brochure along with their vouchers which highlights many of the Irish foods the State’s largest supermarket has on its shelves.

It repeatedly reminds shoppers of its commitment to buying locally produced foods. The high quality of “Irish produced” is referred to over and over again, and a quick flick through its pages would have you believe that Irish produce is the best in the world.

Mind you, if you lived in the UK, you would get quite a different impression. Tesco there is running an almost identical promotion as part of a campaign which is dubbed “Love British Food”."

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