Showing off Status or Revealing Emptiness?

Corporate Takeover of the Day · Business ETC: "IN RUSSIA, Starbucks is giving away sleeves that make any coffee look like its from Starbucks, according to BuzzFeed.
Starbucks has been in the Russian market for about five years now. Russia is one of Starbucks’ key markets for future expansion as the nation’s coffee culture continues to develop.
It’s an aggressive promo that local competitors aren’t going to like. But, after all, Starbucks has some serious muscle."

'via Blog this'