General Mills: The "All Natural" in advertising, all artificial in truth

General Mills forced to defend 'natural' labeling - Yahoo! Finance Canada: "The lawsuit, filed in the United States District Court for the Northern District of California, charges General Mills with false advertising and anticompetitiveness under California law. It is the latest in a series of lawsuits against General Mills over labeling.
At issue are three ingredients — the sweeteners high fructose corn syrup and high maltose corn syrup, and maltodextrin, a thickener than can also impart a slight sweetness to food.
“High maltose corn syrup and maltodextrin are highly processed, do not exist in nature and not even under the most elastic possible definition could they be considered ‘natural,‘ “ said Michael F. Jacobson, executive director of the Center for Science in the Public Interest, an advocacy group that works on public health issues and is serving as co-counsel in the lawsuit.
The center said it had previously raised concerns about the “natural” claims on Nature Valley products with General Mills in 2010 and that the company had taken high fructose corn syrup out of most of them, but had not removed the other two ingredients."

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