Tea-sing with the Tazo- the Starbucks way

Move Over, Coffee: With Tazo Store, Starbucks Aims to Reinvent Tea - DailyFinance: "With the launch of Tazo, its first tea-only store, the coffee giant is aiming to turn tea into the Next Big Thing. "We want to elevate the premium tea experience and grow the tea category, just as we've done for coffee," said Holly Hart Shafer, Starbucks communications manager. The store is set to open in October in Seattle, the heart of coffee country.

Tazo--named for the Starbucks-owned brand that is also sold in supermarkets, drugstores and cafes--will offer an "immersive" and "interactive" tea-shopping experience "that's differentiated from other folks in the retail space," Shafer said. "

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