BBC News - Has skin whitening in India gone too far?: ""Do you think twice before wearing certain clothes because they don't seem to suit your body's uneven skin tone?" asked one half-page advert in a respected newspaper.
"Notice how the colour of your hands is different to the colour of your face?" asked another.
Continue reading the main story
Money and glamour
In 2010 India's whitening cream market was worth $432m and growing at 18% per year, according to ACNielsen
Stars who have promoted the products include: John Abraham, Shah Rukh Khan, Katrina Kaif, Deepika Padukone, Preity Zinta, Sonam Kapoor
It seems illogical that such prejudices should continue to exist in modern day India, but they do.
One wannabe actress told me she failed to get parts in films because directors bluntly told her she was too black.
You only have to look at posters and ads in India to see glamorous Bollywood stars who, thanks to a bit of graphics software, have dramatically lighter skin tones - with others going the whole hog and endorsing the products.
These are the stars who are worshipped by so many in India, and if many of them are complicit too, then it's fair to assume that this industry will only continue to grow."
'via Blog this'
"Notice how the colour of your hands is different to the colour of your face?" asked another.
Continue reading the main story
Money and glamour
In 2010 India's whitening cream market was worth $432m and growing at 18% per year, according to ACNielsen
Stars who have promoted the products include: John Abraham, Shah Rukh Khan, Katrina Kaif, Deepika Padukone, Preity Zinta, Sonam Kapoor
It seems illogical that such prejudices should continue to exist in modern day India, but they do.
One wannabe actress told me she failed to get parts in films because directors bluntly told her she was too black.
You only have to look at posters and ads in India to see glamorous Bollywood stars who, thanks to a bit of graphics software, have dramatically lighter skin tones - with others going the whole hog and endorsing the products.
These are the stars who are worshipped by so many in India, and if many of them are complicit too, then it's fair to assume that this industry will only continue to grow."
'via Blog this'
Posts
No comments:
Post a Comment