M Class Mommys: have the M(oney) but not the S(ocial Consciousness)

Indian moms driving up SUV sales of Toyota, M&M, BMW and other carmakers - The Economic Times: "MUMBAI: In the United States, they've been dubbed the 'soccer moms'; in China they are the 'tiger moms'. In India, you could call them - mothers ferrying their kids and groceries in rugged sports utility vehicles (SUVs) - the ' M Class maas .' And they're doing their bit to contribute to double-digit growth in this segment even as sales in the overall passenger vehicle market remain sluggish.

"The trend is catching on and more women - many of them mothers - are opting to drive SUVs as they become easier to manoeuvre and steer," says Sandeep Singh, deputy managing director, Toyota Kirloskar. Along with Toyota, Mahindra & Mahindra, BMW, Audi and Mercedes are some carmakers that are seeing an increased demand for SUVs from moms. One such mom from Mumbai is 42-year-old Hemal Sawant, who recently traded in her Santro for a flaming red Scorpio."

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