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Sunday, April 22, 2012

One more saga in the history of evil

Don’t Be Evil but Don’t Miss the Tech Train - NYTimes.com: "The executives themselves don’t know what their powerful changes mean yet, and they, like the rest of us, are dizzied by the pace of change. Sure, automobiles changed the world, but the roads, gas stations and suburbs grew over decades. Facebook was barely on the radar five years ago and now has a community of more than 800 million, doing things that no one predicted. When the builders of the technology barely understand the effect they are having, the regulators of the status quo can seem clueless."
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Moreover, arrogance can come easily to phenomenally well-educated people who have always been at the top of the class. Success, though sometimes fickle, comes fast, and is registered in millions and billions of dollars. The world applauds, so it’s easy to see yourself as a person who can choose well for the world.
In the “people like us” haze of the rarefied realms of tech, it’s easy to forget that, well, not everyone is like us. Not everyone is comfortable with the idea of sharing personal information, of living in full view on the Web. And, of course, ordinary people have more downside risk than a 26-year-old Harvard dropout billionaire.
Another hazard is also one of the great strengths of the Silicon Valley: a tolerance of failure. Failing at an interesting project is seen as an important kind of learning. In the most famous case, Steve Jobs was driven from Apple, then failed in his NeXT Computer venture and for a while floundered at Pixar. But he picked up vital skills in management and technology along the way. There are a thousand lesser such stories.
If tech is building a new culture, with new senses of the private and the shared, the failure of overstepping boundaries is also the only way to learn where those boundaries have shifted.
It is a self-serving point, but that doesn’t mean it’s entirely wrong. To the outsiders, it can look a lot as if the companies are playing “catch us if you can” by continually testing, and sometimes exceeding, boundaries.

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