Getting Smacked by "Snacking Smart"

PepsiCo takes 'Snack Smart' logo off Lays, moves away from rice bran oil to cut costs - The Economic Times: "NEW DELHI: PepsiCo has silently taken off the 'Snack Smart' logos from the packs of its snack foods like Lay's chips, Kurkure and Cheetos as it gives up rice bran oil to cook its snacks four years after launching the snack smart initiative.

Starting March this year, the company has been using cheaper palm oil to cook its snack brands as a cost-saving measure, three officials in knowledge of the development told ET. A PepsiCo spokesman confirmed the switch. "Our analysis of consumer feedback on the use of rice bran oil showed that the consumer did not show any added preference to the use of rice bran oil," he told ET.
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