PepsiCo waters down Tropicana to juice margins - The Economic Times: "Some consumers prefer orange juice that's less thick. Others want juice with the "goodness" of oranges and fewer calories, said PepsiCo Global Beverages Chief Massimo D'Amore. And consumers will pay the same -- or more -- for such versions.
"They themselves add water before drinking OJ," D'Amore said. "So why not add the water ourselves and charge for it?"
PepsiCo's Tropicana, the best-selling orange juice in the U.S., is trying to regain space in American refrigerators after a repackaging fiasco three years ago hurt the brand and allowed Coca-Cola Co. (KO) to outflank it. The brand lost market share last year to Coca-Cola's Minute Maid and Simply Orange brands."
"They themselves add water before drinking OJ," D'Amore said. "So why not add the water ourselves and charge for it?"
PepsiCo's Tropicana, the best-selling orange juice in the U.S., is trying to regain space in American refrigerators after a repackaging fiasco three years ago hurt the brand and allowed Coca-Cola Co. (KO) to outflank it. The brand lost market share last year to Coca-Cola's Minute Maid and Simply Orange brands."
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