Cadbury India records 40% growth on aggressive marketing drive - The Economic Times: "Two years after US-based Kraft Foods acquired Cadbury Plc globally, sales in its Indian business have grown the fastest ever last calendar as the firm aggressively ramped up distribution and increased advertising spent on both existing Cadbury brands and new launches from Kraft portfolio.
Between January-September 2011, Cadbury India's sales grew 40%, thanks to the successful launch of world's largest selling cookie Oreo in March as well as double digit growth of most existing Cadbury brands, a top company official says.
"The fact that our top line has accelerated by so much is frankly our best performance of growth in the history of the company," says Cadbury India Managing Director Anand Kripalu, who is also group president for South Asia and Indo China. The company has moved from a growth of 20%-23% each year before 2009 to over 30% in 2010, and 40% in the first nine months of 2011, he says. "
Between January-September 2011, Cadbury India's sales grew 40%, thanks to the successful launch of world's largest selling cookie Oreo in March as well as double digit growth of most existing Cadbury brands, a top company official says.
"The fact that our top line has accelerated by so much is frankly our best performance of growth in the history of the company," says Cadbury India Managing Director Anand Kripalu, who is also group president for South Asia and Indo China. The company has moved from a growth of 20%-23% each year before 2009 to over 30% in 2010, and 40% in the first nine months of 2011, he says. "
Posts
No comments:
Post a Comment