Prime battle of Amazooglian proportions

Report: Google Pitching Amazon Prime-Like Shopping Service | News & Opinion | PCMag.com: "What if you could get products from Macy's, Best Buy, and other retailers on the same day, or overnight? That's the concept Google is reportedly pitching to retailers.
If it succeeds, the unnamed Google shopping service would offer traditional brick-and-mortar stores a chance to compete with Amazon Prime, the $79-per-year service that offers free two-day shipping and even $3.99 one-day shipping on qualifying items. Google plans a pilot program in the San Francisco Bay Area, according to a report in The Wall Street Journal.
Amazon, for its part, has tried out a local grocery-shopping service, Amazon Fresh, in Seattle since 2007.
The paper notes that Google appears to be leveraging its newly struck relationships with major retailers, most likely via the implementation of Google Wallet. The unnamed shopping service would probably leverage Google Shopper, which provides an index of products and their prices, which consumers can rank for comparison's sake. As the Journal noted, however, paying for Amazon Prime can effectively lock a customer into Amazon's service, especially for items which can be sold by many retailers."

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