Footwear industry doubles to Rs 20,000 crore in 5 years as Indians go on a shopping spree - The Economic Times

Footwear industry doubles to Rs 20,000 crore in 5 years as Indians go on a shopping spree - The Economic Times: "Industry insiders say the frequency of footwear shopping has increased dramatically. While men buy a pair of shoes every quarter, women do it faster, every two months. "With fast-changing fashion, customers prefer to update shoes and accessories whenever they update their wardrobe with new apparel," says Kabir Lumba, MD of department store chain Lifestyle International, which has reported 50% year-onyear growth in the footwear segment since 2008.

While women may labour over design, colour and heel sizes ranging from ballerina flats to kitten heels, wedges and stilettos, men sweat over anti-skid, biodegradable and waterproof materials. And a lot of customers are now more concerned about the looks than comfort and durability, says Jacob John, brand head of apparel brand Louis Philippe, which entered the footwear market last year.
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