Chickens better be afraid...KFC India frying on all cylinders

KFC overtakes Pizza Hut as Yum!'s largest brand in India - The Economic Times: "KFC, which almost quit India due to protests from health and animal rights activists after its debut in 1995, has overtaken Pizza Hut as the largest-selling fast food chain of Yum! Restaurants, riding on the country's increasing appetite for chicken.

World's largest quick-service restaurant (QSR) chain McDonald's, domestic fried chicken chain Bangs and T.G.I. Friday's restaurant chain too have reported a spike in chicken sales this year, confirming the widening appeal of the meat as eating out becomes a habit across the country.

"KFC is growing faster than Pizza Hut," says Sandeep Kataria, chief marketing officer of Yum! Restaurants India, while McDonald's says the McSpicy chicken burger range is the fastest growing product across its 240 stores.

Driving this chicken mania is a number of factors including rising number of nuclear families, youngsters staying away from home, travel, rising incomes, changing lifestyles and mall culture that has boosted accessibility, competition and innovations. "

'via Blog this'