What's in a name? Google, of course!

Google Searches Help Parents Narrow Down Baby Names - NYTimes.com: "But too little research can backfire, too. Deborah Goldstein, 43, and her partner, Gabriella Di Maggio, thought they had chosen unique names for their boys: Levi and Asher. To be sure, they checked the Social Security Administration’s list of most popular baby names. Neither was in the top 100.

“I did not want them to have names where there were 15 in their class like I was,” Ms. Goldstein said. “There were a lot of Debbies back then”

But shortly after the couple moved to South Orange, N.J., in 2006, they had a rude awakening. While waiting at an ice cream parlor, they heard a woman shout “Asher!” at a different boy.

“It was two other Jewish lesbian moms with a child of the same name,” Ms. Goldstein said. Google had let her down. “It didn’t tell us it’s a unique name unless you move to a neighborhood outside New York City where other trendy Jews are moving, too.”"

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