Less is more in packaging

Wal-Mart Joins Amazon in Less-Wasteful Packing to Cool ‘Wrap Rage’: Retail - Bloomberg: "Amazon.com Inc. (AMZN) and Wal-Mart Stores Inc. (WMT) are prodding more manufacturers to change their packaging to cut waste and alleviate “wrap rage,” the frustration felt when a product is difficult to open.

The nation’s largest online store and the world’s biggest retailer have been pushing vendors, including Procter & Gamble Co. (PG) and Bluetooth headset maker Plantronics Inc. (PLT), to eliminate excessive and cumbersome packing materials, such as hard plastic clamshell casings that enclose electronics and wire ties used to secure toys to cardboard backings.

“We’ve gotten e-mails from customers who’ve purchased scissors in a clamshell, which would require another pair of scissors to open the package,” Nadia Shouraboura, Amazon’s vice president of global fulfillment, said in an interview."

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