Colors of the week- shopping week, that is

Black Friday isn't the only game in town: "Cyber Monday. Green Tuesday. Black Friday. Magenta Saturday.

Chances are you won't find any of these holidays on your calendar. Yet retailers are coming up with names for just about every day of the week during the holiday shopping season.

During T-Mobile's "Magenta Saturday," the event named for the company's pinkish-purple logo earlier this month offered shoppers the chance to buy cellphones and some tablets on a layaway plan. Mattel lured customers in with discounts of 60 percent off toys for girls and boys on "Pink Friday" and "Blue Friday." And outdoor retailer Gander Mountain is giving shoppers deals on camouflage and other gear every Thursday through December during "Camo Thursdays.""

'via Blog this'