Bond wins, again

Aston Martin fends off Apple to be named coolest brand of 2011 - The Economic Times: "With its iPhone5 launch Apple may be lay claim to be the biggest company in the world, with a market cap in excess of $335bn, but the tech company remains a distant second to the 98-year-old car maker, Aston Martin, in the cool stakes. According to CoolBrands' annual UK rankings, British Sports car manufacturer Aston Martin, home to James Bond's DB5, has held off challenges from Apple (2), Rolex (4) and Dom Perignon (12), to be crowned the coolest brand in the UK for the second year running.

Perhaps more surprisingly, the third coolest brand according to the survey is Hells Angels favourite Harley-Davidson, the motorbikes better known as hogs. Aston Martin is joined by other sports cars Ferrari (8) and Maserati (20) in the top flight while Google is the only company to get two individual listings: one under its own moniker and one for its video sharing site YouTube. Tate Modern is the only arts establishment considered within the top 20 coolest brands in the UK, Nintendo and PlayStation represent games and Nike the only sportswear to make the cut. "

'via Blog this'