Land of Poor and Plenty (of Lamborghinis)

Lamborghini to Drive Alongside Rickshaws in India - Bloomberg: "Lamborghini SpA sees opportunity in the streets of Mumbai, where three-wheeled rickshaws zigzag through bumper-to-bumper traffic on pot-hole-infested roads.
Volkswagen AG (VOW)’s supercar maker plans to open its second dealership in India this year to meet increased demand for cars including the 36.9-million rupee ($750,600) Aventador, said Mohan Mariwala, managing director of Lamborghini Mumbai. Ferrari SpA, which opened its first dealership in the country in May, says it plans to open four more by the end of next year.
The surging number of millionaires, projected to more than double in India by 2015, is prompting supercar makers to expand in a country where the World Bank estimates more than 75 percent of people live on less than $2 a day. The demand for top-end models is a contrast to overall car deliveries, which have declined three straight months on higher borrowing costs.
“The wealth at the top of the pyramid is growing at a much faster pace,” said Deepesh Rathore, the New Delhi-based managing director in India for IHS Automotive. “Every month there is a new segment of buyers for these cars. People don’t take out loans to buy a Lamborghini.”"

'via Blog this'