Eco-angle

The Hindu : Life & Style / Homes & Gardens : Whimsy gone wild: "Contemporary, Indian, eco-friendly and completely different... that's Gumdrops, Goodearth's recently launched brand for children.

Simran Lal was not alone in her search for baby products that satisfied these adjectives: unique, fun, creative and, most importantly, eco-friendly. Now isn't that what her store stood for anyway? So why not start a line for babies and children? That's what led to the birth of Goodearth's Gumdrops brand that caters to children aged one to five and partly to teenagers.

The recently launched collection has gifts, clothes, bed linen, bath and spa, toys, dining, silverware and furniture but what makes these products stand out from others in the market is the store's philosophy: “Contemporary design with a touch of Indianness that is also environmentally sensitive,” states Beenu Bawa, Head of Marketing, Goodearth."

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