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Monday, July 25, 2011

When customer calls just constitute "noise"...

On the Call: Netflix CEO Reed Hastings - Yahoo! Finance: "QUESTION: Netflix prides itself on customer service. Did the call volume after the price change surprise you at all? Calls were actually being disconnected instantaneously. And what about the social media reaction? Was the noise level in line or higher than you expected?

ANSWER: Believe it or not, the noise level was actually less than we expected, given a 60 percent price increase for some subscribers."

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