Visible Display of Nouveau Riche

Rich Indians spending Rs 1 crore on kitchens! - pictures - Pictures/Videos - News in Pictures | Economic Times: "Established home appliance makers such as LG and Whirlpool too are now betting on sales of hoods (chimney), hobs (cooktop), built-in microwave ovens and dish washers in the country as Indian kitchens start to transform into a social area.

'The kitchen is becoming a sign of who you are today and reflects success,' says marketing expert and Future Brands CEO Santosh Desai. 'These so-called ritual spaces of the home are becoming the new desire for consumers and becoming a social space for family and friends.' Desai says Indian bathrooms got a similar transformation a few years back when fancy bathtubs and accessories became a craze among homebuyers."