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Thursday, July 07, 2011

Playing Fast and Fooze - (Food+Booze)

Fast Food + Fast Booze- beware when driving near fast food joints

Booze making its way into fast-food outlets - Business - Consumer news - Retail - msnbc.com: "Would you like a glass of wine with that bacon double cheeseburger?
In an effort to boost sales during slow business hours, fast food restaurants like Burger King and Sonic and coffee powerhouse Starbucks are experimenting with sales of alcohol along with their standard offerings, USA Today reports.
Burger King recently opened 'Whopper Bars' in six U.S. locations including Memphis, Las Vegas and New York, as well as three international locations including Venezuela and Singapore. The bars sell beer for about $4.25 a bottle.
Starbucks has begun selling local beer for about $5 a bottle and wine for up to $9 a glass in some Seattle stores.
Of course alcohol and fast food have often gone together, and not always in a good way, as the marketers at Jack in the Box are well aware. One of the fast-food chain's latest edgy commercials points out that drunks tend to order a lot of fast food late at night.
Index Last Change
SONC 10.96 +0.09
+0.83%
SBUX 40.32 -0.10
-0.25%
Quotes delayed 15+ min.


'Fast food plus fast alcohol equals fast drunks,' Michele Simon, a research and policy director at an alcohol industry watchdog group, told USA Today."

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