Rude Voice Mail Becomes Viral Ad for Movie Chain - NYTimes.com: "BRANDS increasingly monitor the Internet for negative product reviews, and contact reviewers to remedy complaints, persuading some to revise reviews with higher ratings.
But when Tim League, the chief executive of Alamo Drafthouse Cinema, a movie chain based in Austin, received an irate voice mail message from a young woman recently, he did not want to change her opinion.
He wanted to publicize it.
The caller had been ejected from a movie for texting, violating a prohibition against using mobile devices underscored in videos shown before movies, and Mr. League decided that the phone message was fodder for yet another public service announcement."
Thursday, June 23, 2011
No Text Zone
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