Google

Wednesday, June 08, 2011

Indian Tube to You

YouTube to screen latest Bollywood Blockbusters free - The Economic Times: "YouTube is introducing a new weblink for the movie buffs in India titled 'YouTube Box Office'. The exclusive channel will feature a premium block buster movie every month, although the channel will be embedded with ads. The new channel will be available to all users in India and will be IP blocked for users in other countries.

Intel is the lead sponsor for new the channel. Kick-starting the initiative is the latest hit 'Band Baaja Baaraat', starring actors Ranveer Singh and Anushka Sharma. The new Google India initiative will also rein in piracy, as many new movies are already uploaded everyday on the YouTube platform, without check.

The YouTube Box Office channel will also feature other popular movies which users can watch for free from the YouTube catalogue of movies. This includes over 1500 titles including regional language films.

Commenting on the new initiative, Gautam Anand, Director Content Partnerships for YouTube Japan-APAC said, 'We wish to create a destination for users which is easily discoverable and also help our content partners get more viewers for their premium content. With over 48 hours of content being uploaded on YouTube every minute, this is our attempt to curate premium and exclusive content which our users enjoy.'"

No comments: