Nano-sphere

Smart selling helps Tata Nano sales drive past 10k units mark in April - The Economic Times: "MUMBAI/NEW DELHI/AHMEDABAD: If it was out-of-the-box thinking that led to the birth of the Nano in 2003, it is a similar stream of innovative marketing ideas that is now helping resuscitate the Rs1-lakh car after sales crashed to a mere 509 units last November.

Since then, a crack team at Tata Motors that reworked execution strategy and put in place a new and unconventional distribution system, has helped Nano sales drive past the 10,000 units mark in April. This is the highest monthly sales since the car hit the roads in July 2009.
wo moves stand out in the Nano revival plan. First, Tata Motors set up 210 'F Class showrooms', each only about 500 sq ft in size and stocking just one car in smaller towns, and hired 1,200 people to man them.

Second, it tied up with value retailer Big Bazaar to gain traction among the 150 million footfalls the retailer gets every year. "There is a Nano parked in every Big Bazaar outlet and the touch and feel experience has accelerated decision-making, especially in smaller towns," says Future Group Customer Strategy President Sandip Tarkas, who heads this initiative at Big Bazaar. The chain has 70 outlets in smaller cities and towns. "This has contributed to Nano sales in a big way," sources involved in this tie-up say on condition of anonymity. "