The topic of McDonald's and its marketing practices is a good study for anyone interested in ethics theories. The Friedman doctrine and the 'Invisible Hand' would work very well if only it made all the health-related problems (associated with the Macs) Invisible...
From the Invisible Hand to the Invisible Mac
The letter, slated to run in the form of full-page ads in six metropolitan newspapers around the country on Wednesday, acknowledges that “the contributors to today's epidemic 1/8 of various health issues 3/8 are manifold and a broad societal response is required. But marketing can no longer be ignored as a significant part of this massive problem.”
The letter in the ads, which are scheduled to run in theChicago Sun-Times, New York Metro, Boston Metro, San Francisco Examiner, Minneapolis City Pages and Baltimore City Paper, have been signed by such groups as the American Academy of Child and Adolescent Psychiatry, the Chicago Hispanic Health Coalition and the Department of Family Medicine at Tufts University School of Medicine, as well as by well-known nutritionists and doctors like Marion Nestle, a nutrition and public health professor at New York University, and Andrew Weil, a doctor and director of the Arizona Center for Integrative Medicine.
The campaign, which is being organized by the nonprofit watchdog group Corporate Accountability International, also includes an effort to get McDonald's to produce a report assessing the company's “health footprint.” A shareholder's resolution, submitted by Corporate Accountability International and The Sisters of St. Francis of Philadelphia, calls on McDonald's to tally the financial impact of fighting various measures like the San Francisco ordinance passed last year that established nutritional standards for kids' meals that come with toys."
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