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Monday, March 21, 2011

A few hundred metres and quite a few thousand bucks...what stands between the dinner of the rich and the plate of the poor

Dining in India getting a chic makeover - The Economic Times: Dining is going places, from the backdrop of the Taj Mahal and to 30 storeys up a skyscraper. A growing number of discerning Indians willing to spend-in one case, up to `1.5 lakh-are keeping pace.

Dinner at the Oberoi Amarvilas, Agra, is offered at a poolside pavilion or in a suite. Nothing unusual except that you would be dining just 600 metres away from the Taj Mahal. One can dine on a balcony overlooking the Taj Mahal, says a spokesperson of Oberoi Group. The Royal Mughal Dinner costs `6,500 a person.

At ITC Grand Central's 'Point of View' in Mumbai, the dinner is accompanied by the view of Mumbai's sprawling skyline from the 30th floor. At Delhi's Kylin Premier, there is a private Teppanyaki (Japanese cuisine) room where teppanyaki chefs cook and help customers prepare a dish for family or friends.

A growing number of hotels and restaurants in India are offering upscale and exclusive dining. At the Point of View, a dinner costs a whopping `1,50,000 a couple. The restaurant offers a bespoke menu and personal butler.

"We had organised this on Valentine's Day. This is an exclusive open air setting nestled in the rooftop offering a luxuriant retreat with a breathtaking 360 degree view of the city and the sea," says Anil Malik, GM, food and beverage, ITC hotels.

By offering such a fare, Indian restaurants have taken a cue from their foreign counterparts. The Sky Jazz, for example, shows an enchanting view of Dubai's skyline. The Al Mahara restaurant is visually delightful with the journey starting through a mock submarine ride. A wide selection of seafood is offered with seating around a huge aquarium.

"Customers want more privacy and customised choices to keep it varied. The guests like new and different experiences," says celebrity chef Marut Sikka, who owns Magique, a pan-Asian restaurant in Delhi. Magique has a customized private dining area accompanied by a butler, exclusive menu and barbeque.

"Privacy and exclusivity are always appreciated," says Sikka.

With a rapidly rising number of Indians traveling abroad and experiencing extravagant dining, restaurants in India know they have a clientele, though a demanding one, in place. "People consistently have asked us for stylised options and bespoke events," says Sikka, adding that the guests are constantly challenging his restaurant with new ideas and demands.

The Kylin Premier has open counters at the restaurant with chefs juggling across tables while preparing meals. And the demand for such experiences has not been a let down. "People always come back if there is something exclusive that is being offered," says Saurabh Khanijo, CEO, Kylin Premier - The Teppanyaki Grill. "It is important to give a very different and innovative experience that will make them come back."

At Sikka's other restaurant Kainoosh, guests can enter through a separate entrance, enjoy a view of the entire restaurant as well as a customised menu. Bespoke dishes here include Doll'Churchuree (lentil dish), Saffron & Onion Pilaf (combination of saffron, onions and Basmati rice), Railway Mutton Curry (boned lamb curry). Prices at Magique and Izaara can vary between `2,500-25,000 per person depending on the choices.

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