Sleeping on Down(y)

P&G pitches Downy product as sleep aid - Yahoo! Finance: "Studies have shown that sleep -- or lack of it -- has become a growing issue for many, with implications for health, safety, job performance and marital satisfaction. It was an intriguing new link for Downy, one of 23 brands for the maker of Tide detergent and Pampers diapers with at least $1 billion a year in sales.

'We are looking to new consumer groups and new places that consumers are looking for our product to be helpful at,' said Marty Vanderstelt, Downy brand manager. 'So this whole idea of how important sleep is now for America, how important the topic is, sort of spawns new explorations, new spaces, for us.'"