Can Picture this and Can Phone it in...

Yesterday, my International Marketing class discussed the fate of cameras in the era of smartphones (or Internet Enabled Devices). The general consensus was that camera sales would decline sharply. Today, a NYT article appears to confirm those deductions.

In Smartphone Era, Point-and-Shoots Stay Home - NYTimes.com: "...The point-and-shoot camera, which has been a part of American households since 1900, when George Eastman introduced the Kodak Brownie, is endangered. Like other single-use devices — the answering machine, the desktop calculator, the Rolodex — it is being shoved aside by a multipurpose device: the smartphone and its camera, which takes better snapshots with each new model.

Cameras, mostly point-and-shoots, are still found in 82 percent of American households, according to the Consumer Electronics Association. But for many consumers, the point-and-shoot they have now may be the last they ever own as they favor the camera in their smartphone. It’s close at hand whenever a photo opportunity arises, and can be used to instantly e-mail and share pictures. And it has an expanding menu of photo apps, well beyond the landscape and panoramic settings on a point-and-shoot, that can be used to easily manipulate the images.

Point-and-shoots do have certain advantages over smartphone cameras, including features like image stabilization and larger lenses and sensors. That does not matter to consumers like Emily Peterson, a 28-year-old graphic designer who lives in Brooklyn and who bought an iPhone 4 in July. “One day I just thought, ‘Wow, I never have my camera with me, when I used to carry it around all the time,’ ” she said. “It’s just one less thing for me to remember, one less thing to carry.”

Geoffe Haney, a 44-year-old collections manager at a museum in Bay City, Mich., who also owns an iPhone 4, said the device was “my camera first, my phone second.” He added, “I have 40 photo apps on my iPhone — it’s like having 40 different cameras with you all the time.”

The sales figures tell the story. While smartphone sales in the United States continue to skyrocket, unit sales of point-and-shoot cameras fell nearly 16 percent from 2008, according to the market research firm NPD Group. That corresponds to a decline of 24 percent in dollars, to $1.9 billion, from $2.4 billion.

Even when the recession eased over the last year, sales of point-and-shoots fell. At the same time, sales of more powerful cameras like S.L.R.’s, with advanced features like interchangeable lenses and manual settings, have increased, by nearly 29 percent in dollars since 2009, according to NPD..."