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Wednesday, November 24, 2010

No way to say Face...

With Facebook Claiming the Word 'Face,' Some Alternatives - NYTimes.com: "Facebook is a few steps away from getting a trademark on the word “face” with the United States Patent and Trademark Office, according to a document discovered by the technology blog TechCrunch, which it wrote about on Tuesday.

According to the document and filing, Facebook was informed on Tuesday that it could move to the next phase of the trademark process, which will include paying a fee and providing a “Statement of Use” illustrating how the word will be used in the real world and online once it has been trademarked.

So does that mean Facebook will be able to stop people from using the word “face” unless they are willing to send a check to Mark Zuckerberg, above, a company founder? Not exactly.

As the Patent and Trademark Office points out, the trademark will apply only to “telecommunication services, namely, providing online chat rooms and electronic bulletin boards for transmission of messages among computer users.”

But that still limits the use of the word for businesses when it comes to the modern-day world, as almost every business has a Web page, Twitter or Facebook account associated with it."

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